There is a rumor right now that Google might be changing the layout of adsense. It will no longer say “Ads by Gooooooooogle” but instead will show an image “Ads by Google” using their logo. My guess like other’s would be this will lower the CTR of the ads. Why you might ask, well if a user can more easily notice the links are ads they will be less inclined to click on them. An image is much more prevalent then the less obtrusive method currently in place.

In a world where Branding your image is everything, it was only a mater of time until they did this. Instantly placing their logo on millions of sites is too tempting.

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Posted in Google Adsense |