Offering a free tool to the public related to your site can be a great way to generate back links. The idea is to set up a domain (separate from your current site) and offer a free tool that would be of use to the public. The users will then have access to the free tool once the back link snippet is placed and confirmed on the users website that they manage. This obviously wouldn’t work for all sites, b/c some are not tech savvy and the chances of them managing a web site are smaller. None the less a good idea for niche markets that are tech savvy.

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